Franklin Athletic Club is a family-owned elite facility in Southfield, MI that was founded in 1970. The club provides a variety of year-round kid’s activities/camps and offers space for massage therapy, a dance studio, sports medicine and more. Along with traditional workout equipment, the club has both indoor and outdoor pools, two regulation basketball courts, and the Midwest’s largest indoor tennis facility. They also feature a Pistons Basketball Academy for grades 4-10.


Even though it is an athletic and sports facility, Franklin Athletic Club needs to operate like a traditional business. Issues such as network and computer security are important for member security.  In addition, disaster recovery in case of power outages must be addressed quickly and efficiently. Plus, uninterrupted communication and network uptime are critical when dealing with members, parents, and staff.


NetSmart Plus from Applied Imaging has brought in and supported the technology required for Franklin Athletic Club to remain one of the elite clubs in the Detroit Metro. NetSmart Plus provides confidence when it comes to fending off hackers and backing up the club’s important employee and membership data. In addition, NetSmart Plus’s managed network service plan offers scheduled on-site technician visits, and remote diagnostics and repairs while the club is closed.


  • The ability to resolve any network issues while the club is closed
  • During club hours, technology problems solved immediately over the phone
  • Updated technology for members and staff
  • Staff can focus on their duties and be more efficient
  • Overhead kept low by not having IT personnel on staff


“NetSmart Plus has brought us up-to-date technology wise and since I’m one of the go-to people, it’s made my job easier. We don’t have a big full-time staff, so they handle everything while do our jobs. They’re quick and fast. If we have a virus, they’re on it. Anytime we have a power outage, they rescue us immediately and we’re back online. Whenever they do a survey, we give them a perfect score.”

Lori Allmacher, Junior Program Director, Franklin Athletic Club


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